Why a Credit Union Builds a CUSO

Maps Credit Union is recognized across the industry as a builder of CUSOs that strengthen and serve the credit union movement. Over the years, Maps has played a key role in forming and investing in many of the industry’s most impactful network partners. Today, Maps owns several CUSOs—including Evergreen Armored Transport, LiveSurvey, CU Benefits Alliance, and Advanced Reporting—which collectively support more than 100 credit unions nationwide.

In this session, Mark will share the story behind Maps’ CUSO journey—why CUSO development became a strategic priority, how opportunities were evaluated, and what it takes to successfully venture beyond a credit union’s core mission. Attendees will gain insight into both the financial and strategic returns achieved, along with candid lessons learned along the way.

Mark serves as CEO of Maps Credit Union and its holding company, Unified Solutions, and serves on the Boards of Trellance, NACUSO Business Services, BenefisCU and is an advisory board member at Filene Research Institute.

Learn more about our presenter: Mark Zook.