CU Power: Proving Credit Union Impact in a Data-Driven World

Credit unions have always changed lives. The challenge today isn’t the mission—it’s proving the impact.

In an environment shaped by AI, regulatory scrutiny, and increasing pressure to justify their relevance, credit unions and CUSO must move beyond stories alone and demonstrate measurable, credible evidence of the difference they make.

This session introduces CU Power, a practical framework designed to help credit unions and their CUSO translate everyday financial data into clear indicators of member and community well-being.

Participants will learn how to:

• Define and measure impact using real financial behavior—not assumptions

• Translate ACH and transaction data into meaningful “signals” of stability, stress, and progress

• Connect credit union activity directly to member outcomes and community value

• Build a simple, repeatable structure to demonstrate impact to boards, regulators, and policymakers

Takeaway:
Each participant will leave with a CU Power Impact Template—a practical tool to begin measuring and communicating their organization’s impact immediately.

Learn more about presenter: Anne Legg.